LS:N GLOBAL
Stagflation, Arab spring, Euro autumn, Nu-austerity winter. And, predictably, for 2012 more of the same. Well, not quite. As our spring/summer 2012 LS:N Global Trend Briefing suggests, while all things retro, Revivalist and recessionary are still in the air, we are looking at a nostalgia of a different sort – or, as we’ve dubbed it, Not/stalgia. A cultural, social and consumer rebooting of all things 90s (it had to happen), analogue and spaced out – but with a Turbulent Teens twist. Trends, in other words, designed to reassure, reassess and remind us of things that settle the senses, lull the emotions and refresh the spirits. Think digital detoxing, wifi cold spots, DINCs (double income, no cars), 8-bit music and analogue marketing and you begin to get a sense of where these shifts are taking us.
